Amplify POC Cape Cod is a racial justice initiative to help amplify the businesses owned by people of color (POC) on Cape Cod. Amplify was founded by Tara Vargas-Wallace, after the murder of George Floyd.
A list of Black owned businesses did not exist for the Cape region, and therefore, Tara created one as part of Amplify's first endeavour. After some discussion with her local NAACP it was decided that due to the dynamics on the Cape it would be best to include all businesses owned by people of color as there simply weren't enough Black-Owned businesses in the region.
The goal then became to amplify business owned by all marginalized groups of people thus adopting the term POC for People of Color. Amplify is a Nonprofit Organization that also provides training and educational opportunities to enhance economic development among people of color on the Cape.
Amplify POC is committed to eliminating the racial wealth gap (disparity in assets across race and ethnicity) by removing barriers created by systemic racism. We promote racial equity by providing accessible resources and education that enhance visibility and increase sustainable ownership opportunities for communities of color.Learn More
We envision an end to the racial wealth gap on Cape Cod and beyond, where communities of color have economic power, increased ownership, and wealth building opportunities.
Firstly, we would like to acknowledge that we are aware that COVID has taken an enormous toll on the economy and people’s finances. We understand that those who would like to support POC owned businesses, and this initiative, may not be able to give as much and we are appreciative of all donations - any amount is welcomed.
We are looking for sponsors to support this grassroots initiative. We are seeking monetary donations and partnerships from local organizations, businesses, and community members for the following: maintain our website and social media platforms to AMPLIFY POC owned businesses on Cape Cod, to create programs and events to support people of color, POC owned businesses and entrepreneurs on Cape Cod, and lastly to continue sharing resources and opportunities with our community.
Our dynamic team is led by our CEO and Founder, Tara, along with eight board members, 5 of whom are people of color. Each are passionate about racial and social justice on Cape Cod and beyond. Every board member brings their own unique skill set, perspective, and lived experiences to the table to help us achieve racial equity and move the needle on eliminating the racial wealth gap on Cape Cod. We also acknowledge our incredible committee members and volunteers for their contributions and dedication to our cause.
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